Monday, May 05, 2008

Freeform Pearls take centrestage at Paspaley


Exquisitely crafted jewels feature dramatic Keshi pearls and pave diamonds set in 18kt white gold.

Paspaley, the purveyor of the world's finest pearls, presents rare, one-off pieces from its latest collection. It combines large Keshi pearls and pave diamonds in 18kt white gold settings to offer elegant colliers, necklaces, stud and drop earrings, and rings. Bold and dramatic, these creations exude a charming air that defies expectations, emerging as extraordinary options for the discerning jewellery lover.

"Freeform pearls have always posed a unique challenge to jewellery designers. Known as Keshi pearls, they come in a variety of charming shades and are known for their lustre and uncommon orient. In its 2007-2008 collection, Paspaley displays its design innovation through singular and marvelous pieces that focus on the natural beauty of the non-traditional shapes of these treasures", said Tawhid Abdullah, Managing Director of Damas, the exclusive partner of Paspaley in the UAE.

Paspaley's visionary excellence is highlighted with delectable effect in a sumptuous collier of large flowers created from Keshi pearls. White gold leaves encrusted with pave diamonds are interspersed with the pearl blossoms for maximum drama. This produces an organic piece resembling a garland of wild flowers that was casually strung together! It is matched with huge blossoms for stud earrings and an eye catching ring, all designed to put its wearer in the limelight.

In another set, large, hollow white gold ovals are lined by a sparkling row of diamonds with each oval nestling one sumptuous Keshi pearl. Paspaley then strings these enchanting settings to form necklaces, drop earrings and rings with seeming nonchalance.

Keshi pearls, also popularly known as seed pearls, are cultured in both freshwater and saltwater. Made up purely of nacre, this type of pearl does not have the nuclei present in round pearls as the oyster expels it. Their shapes evolve into highly unusual and interesting forms whose lustre is brighter.

Each Paspaley pearl is nurtured for up to 6 years in remote pearl farms on the Northwest coast of Australia, home to the largest beds of the world's most prized pearl oysters. The pearling pioneer's extraordinary partnership with nature began over 60 years ago when its founder Nicholas Paspaley discovered the first South Sea pearl, and has seen it present the world some of the finest gems from the sea. In these one-off pieces featuring Keshi pearls, Paspaley once again demonstrates its exceptional touch and mastery in pearl jewellery design.

Adorn yourself with finely crafted jewels featuring Keshi pearls now available at Paspaley boutiques at Saks Fifth Avenue - Burjuman Centre, Mall of the Emirates and Abu Dhabi Mall.

Notes and contacts

About Paspaley

Paspaley is the world's leading South Sea pearl company, growing the finest quality pearls in the world. Behind the simplicity and singular beauty of Paspaley South Sea pearls is a journey that began more than 70 years ago on the remote and unspoiled coastline of northern Australia.

Paspaley's involvement in pearling dates back to 1935 when Nicholas Paspaley's father, Nicholas Paspaley Senior MBE, first collected mother-of-pearl shell in Australia's northern waters. He established a family concern that has evolved to become the world's leading South Sea pearling company. Paspaley is still proudly family-owned and operated.

Paspaley nurtures its pearls on a remote network of over 20 farms, stretching more than 2500km across the pristine waters off the northwest coast of Australia - about the same distance as London to Moscow.

Paspaley's pioneering techniques have been widely acknowledged as world's best practice, positioning the company name at the forefront of the pearling industry. Consistent quality and supply are the hallmarks of Paspaley - a reputation achieved only through an unwavering commitment to the pursuit of excellence and the principles of quality.

These standards have ensured Paspaley South Sea pearls are much sought after by the world's leading jewellery houses and has made the Paspaley name synonymous with the most beautiful pearls in the world.

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